Marketing in Motorsports Live Panel

marketing panel

I took part in a marketing in motorsport discussion for E-Racing Magazine. Here’s the transcript of our debate over Formula 1’s exclusivity, marketing approach, appeal to local markets, Brabham’s crowdfunding, and the role that media apps like Snapchat play in the¬†legendary brand’s troubles with bringing in a younger crowd.

“In part one of our Marketing in Motor Sport feature, four marketers and Business Development managers involved in motorsport and based in Europe, Africa, and North America, discuss the 2015 season; potential new sponsors and sponsorship models, and best practice in Motorsport.” READ MORE >>

Moderated by F1Nomics’ Bunmi Ade, and featuring Rebecca Zeitlin (Richland F1), Deepali Ramaiah (MBA Global Marketing), Bridget Schuil (Sidepodcast), and myself.¬†

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